Presenting the New Brand HoYoverse: Aiming to Provide Global Players With an Immersive Virtual World Experience


Today, we are excited to announce the official launch of our all-new, forward-thinking brand, HoYoverse. The brand aims to create and deliver an immersive virtual world experience to players worldwide through a variety of entertainment services.

Since day one, our primary goal in content creation has been to provide our players all over the globe with something extraordinary, fresh, and intriguing. Our game titles — including Genshin Impact, Honkai Impact 3rd, and Tears of Themis — have been warmly received by a broad spectrum of players in recent years. Meanwhile, we have also introduced a wide range of entertainment content to fans worldwide, expanding our range of game titles and expertise in technical research with the release of the virtual character Lumi and the N0va Desktop App, anime, manga, light novels, and music, among others. The launch of HoYoverse reflects our growing commitment to providing global audiences with immersive entertainment through high-quality, diverse content.

"Our mission in establishing HoYoverse is to create a vast and content-driven virtual world that integrates games, anime, and other diverse types of entertainment, which will provide players with a high level of freedom and immersion," said Haoyu Cai, co-founder and CEO of HoYoverse. "We will continue to focus on long-term operation strategies, consistent technical research, and innovation in a variety of fields, including artificial intelligence, cloud computing, and pipeline construction, to ensure that sufficient content is created to meet the expectations of players worldwide for a virtual world experience."

HoYoverse will expand its content production, technology research, and publishing duties through operations in offices in Montreal, Los Angeles, Singapore, Tokyo, and Seoul. With global talent and employees located around the world, HoYoverse will continue to research and develop cutting-edge technologies to enhance its capacities and capabilities to provide high-quality content that enhances and optimizes the player experience.